Hiring a professional photographer is the first step in getting great employee headshots --but unless your team members have been actors or models they need careful coaching. Over and over we have seen really smart successful people look awkward and uncomfortable in their professional photos. And while most people can learn how to operate a camera and lights, coaxing people in to the right position and helping them feel and look their best is a special skill set.
There is an art to looking relaxed and professional at the same time! For a young, technology based company like RKD Group, we used the bright colors in their offices, natural light and relaxed body language to create that "it's fun to work here" look. They didn't want all the backgrounds to be the same, so we worked our way through their open areas incorporating color and light where we found it. The results were bright and full of energy. They look like the fun professional people that they really are. We left plenty of room for cropping so their web designer had lots of options and the images could also be used in a variety of ways. These can be square images (for LinkedIn) or dropped in to PowerPoint presentations as needed.
Good employee headshots should work hard for you!
0 Comments